The core design mandate was to create a "Clean, Minimalist Design for ultimate transparency" and a "sleek and aesthetic interface." The difficulty lay in integrating necessary, complex e-commerce functions (like multi-product carts, simple filters, and product availability notifications) while strictly adhering to a visually sparse and elegant aesthetic.
Balancing Curation: The project aimed for a curated collection, yet the app needed to handle a browsable product catalog. The challenge was designing the product listing and homepage to emphasize quality and selection (bigger pictures) while still providing efficient search and filtering for users to easily navigate a large volume of items
Here is the final product below!
The core design mandate was to create a "Clean, Minimalist Design for ultimate transparency" and a "sleek and aesthetic interface." The difficulty lay in integrating necessary, complex e-commerce functions (like multi-product carts, simple filters, and product availability notifications) while strictly adhering to a visually sparse and elegant aesthetic.
Balancing Curation: The project aimed for a "curated collection," yet the app needed to handle a browsable product catalog. The challenge was designing the product listing and homepage to emphasize quality and selection (bigger pictures) while still providing efficient search and filtering for users to easily navigate a large volume of items
Result outcome.
Met 84% of user expectations for an easy shopping experience by focusing on clean navigation, smooth scrolling, and effective filters.
Delivered a minimalist black, white, and orange interface with large product displays that reinforced the brand’s sophisticated identity.
Optimized checkout flow with clear payment details and customer reviews, reducing cart abandonment and improving confidence at purchase.
Applied a data-driven feature prioritization framework to focus on “must have” features, ensuring an efficient, high-value MVP delivery.
